Founded in 1916, the Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. Over the past 100 years, TIA has led the health and growth of the toy industry, and today its 950+ members account for an estimated 90% of the annual $25 billion U.S. domestic toy market.*

The Association serves as the industry’s voice on the cognitive, physical, social, emotional, and creative benefits of play, and proactively promotes play’s positive impact on childhood development to consumers and media. TIA has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government officials, consumer groups, and industry leaders on ongoing programs to ensure safe and fun play.

TIA is dedicated to providing its members with programs, events, services, and tools that will bring them greater prosperity in the U.S. and overseas; sharing the benefits of play with consumers and media around the world; acting as the industry’s advocate on legislative and trade issues; and fostering philanthropy to children via the Toy Industry Foundation and its Toy Bank.