The market is changing, consumer behavior is changing. Demand and Supply has replaced Supply and Demand. Speed and efficiency are the dominant drivers in the process. Retailers, brands and manufacturers continue to be challenged with complying with the ever-changing, and complex, regulatory environment (federal, state and local). The “need for speed” and the necessity to be compliant is putting stress on the entire supply chain. This panel discussion will cover the associated risk factors and present measures to manage those risks at an upstream level in the supply chain to minimize cost and address speed to market.